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Behind the Scenes with Tami Forero



Tami Forero, CEO of Forte Events Inc., will be joining us for our sales intensive this March! She speaks annually at event conferences as well as numerous industry chapters, and nationwide associations. With over twenty years of experience in the event industry and a corporate background, Tami Forero is a knowledgeable source in the area of sales, marketing, experiential learning, and obtaining a successful business and balanced life. Keep reading for a behind the scenes interview with Tami!


What does your company do and what makes is different than others like it?

?  Forté Events is a strategic event firm...? We ? help companies and organizations solve problems using events. That's what differentiates us with clients but what also make us REALLY unique is how we run the's very different than any other business I've encountered which is why I think its successful. If you want to know how we're so different, come to my sessions where I will explain it all :-)  ?  


What lead you to your current career and how long have you been in the field?

?  I started in the event industry by  accident ?! I created several events for a bank I was working for without knowing I was an event planner...eventually my position there became planning events full time and grew into a seasoned corporate producer over time. I started in 1992...26 years and counting!??


What is your most memorable event/project? Why?

?  Yikes! This is a hard question. I've planned thousands of events throughout my career so different experiences stand out for different reasons but I really like events that help people. We worked with an organization that combines corporate training with solving world problems and I think that's where the event industry should be. In the same way, we plan celebrations of life for families around the country and I find those events very rewarding...really using our talents to help people during a hard time in their life...does it get better than that?


What is one thing people do not know about you?

?  I was a professional singer before I became an event planner. I still love music and will perform at a coffee shop or open mic around town just for fun :-)?


If you were not in your current career, what would be your dream job?

? I would go back to the music industry if it was easier to make a living from and it remained fun...or I'd be a professional dog that a job?


Come meet Tami on March 13th at 9:00am at the Columbia Club!


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Behind the Scenes with Sasha Souza


Introducing our February speaker, Sasha Souza! Keep reading for a behind the scenes look. 

Sasha Souza grew up in the San Francisco Bay Area and cultivated a background in theater arts before starting her first event planning business.  Since 1995, she has planned hundreds of weddings & social events.  

She is also a featured event planner in numerous wedding magazines and blogs as well as having been a planner on the Style Network TV show “Whose Wedding is it Anyway???” Sasha and her work are frequently featured on television programming including CBS “Early Show”, ABC’s “Primetime” wedding series special, “Inside Edition”, “Eye on LA”, and “In Wine Country”, “Get Married” and on “Marcel’s Quantum Kitchen” for SyFy, among other shows. Sasha has shared her expertise with colleagues and brides around the world. She got her start with speaking engagements when she was a featured celebrity speaker at the Conde Nast Bridal Group’s Wedding March – part of the March on Madison series. She is now a regular speaker at The Special Event Show, Catersource and The Rental Show Conferences and is an active keynote speaker for events around the world. Her speaking engagements have taken her all across the United States and internationally to Canada, Mexico, Turks & Caicos, Japan, Trinidad, the Bahamas and South America. All to educate her peers & couples about the hottest trends in wedding & event design. She was honored by Modern Bride Magazine as one of the first Top 25 Trendsetters in the wedding industry…the only planner in the San Francisco Bay Area to ever receive the honor. She was also a member of the prestigious advisory panel. Sasha Souza is a Master Wedding Planner, one of just over 60 in the world, and a distinguished member of the Association of Bridal Consultants (ABC). Currently, Sasha sits on the advisory board for Catersource Conference & Tradeshow.

Sasha believes strongly in giving back to the community that has provided so much for her. From 2008 – 2012, she was the Events Chair for the SEARCH Foundation and served on the Executive Committee. SEARCH helps event industry peers who are faced with catastrophic loss & illness. Sasha was also the Founding President of the National Board of Directors for Wish Upon A Wedding from 2009 – 2013. Wish Upon A Wedding is the U.S.’s only wedding wish granting non-profit for couples facing terminal illness.

Sasha published her first book in January 2010, Signature Sasha: Magnificent Weddings by Design. Her second book, Signature Sasha: Weddings and Celebrations to Inspire debuted in January 2015.


Come meet Sasha at Finley Creek Vineyards on February 22nd at 11:00 AM! 




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Behind the Scenes with Larry Sauer!

Intorducing our first speaker to kick off the new year, Larry Sauer! Interested in learning more before our luncheon? Keep reading!

Larry Sauer was born and raised in Indianapolis, Indiana. He majored in music education and graduated from Ball State University. Since finishing college he has worked as a professional musician and entrepreneur.

He has backed many "stars" in touring variety shows and Broadway musicals. He has done a concert tour of Japan. He currently leads the band etc…, a cover band in Indianapolis as well as Cocktail Sax, an instrumental jazz and pop quartet. He also stays busy recording jingles and music-publishing-company works in local recording studios.

He is the owner of Encore Entertainment, a local talent booking and musical production company. Through Encore he is able to enjoy the best of both worlds - music as an artist and entertainment solutions provider for his wide array of corporate and wedding clients.

He enjoys his time with his wife, children and especially his grandchildren. In his time outside of work he likes to jog, practice yoga and work on improvement projects.


Come meet Larry at our January lunchon at 11:00am on the 17th at Indiana Landmarks.

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